The Top Baby Names in England & Wales Revealed: Is Yours on the List?

The Office of National Statistics (ONS) has just released its list of England and Wales’ most popular baby names of 2020. Oliver and Olivia took the top spots again, for the 5th year running – but they’re actually on the decline. There were a few surprises further down the top 100 list, with Maeve being […]

Five Favourites: Recycled Outerwear

Many of our high-performing outerwear styles have been created from recycled plastic bottles, making them an essential choice for eco-conscious parents. Here are five of our favourites. Shop recycled outerwear Pretty Woodland Print Waterproof Parka Don’t let chilly weather stop your little one from getting outside. Stylish yet practical, our Pretty Woodland Print Waterproof Parka […]

5 Reasons Why You Should Book a Personal Shopping Appointment

Whether you’re navigating maternity style, preparing your hospital bag or just figuring out what essentials you’ll need when your baby arrives, our in store teams are specially trained to help you find what you need. Need more in-depth advice? Book an in store appointment with one of our customer advisors who will dedicate time especially […]

Why We’re Supporting Mencap: Laura’s Story

Equality echoes throughout all areas of business at JoJo, from the teams you meet in our stores to our catalogue models and warehouse workers. One of our proudest moments was winning the Disability Awards Best Employer award in 2014, which we won again in 2019. Offering opportunities to those with learning disabilities has always been […]

Spotlight On Our Eco Collections

Have you discovered our ever-growing collection of sustainable and eco-friendly clothing products? You might not realise but many of our kids’ outerwear pieces such as coats, jacket, all-in-ones and winter accessories are made from recycled plastic bottles. You’ll also find sustainable products across all our equipment categories, from baby carriers and reusable nappies to toys […]

10 Fun Facts About October Babies

Is your baby due in October? Do you know what their birth stone and flowers are? You might think that astrology and horoscopes are nonsense, but it’s always fun to daydream about your baby’s future – will they become an Olympic athlete? Will they tend to keep a messy bedroom or a tidy one? Here […]

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